A Cry in the Dark

Thursday, October 05, 2006

time for a reality check?

I read in an industry report today that eBay sold thousands of the new Elmo toy on September 21, the day after it was introduced. The average selling price was around $87. That's more than DOUBLE the store price of $40.

Do people really have so much money that they are willing to throw away more than $40 just to have the "in" toy for their kid? What is the value? What is the lesson for those kids? If it's popular, it's worth spending ridiculous amounts of money?

I just don't get it. I think it's time for some people to do a serious reality check.


Yeah, I also have a problem with big-name shoes, jeans, popular video games and a lot of other things marketed directly to the young audience.

Posted by WistfulWench :: 4:34 PM :: 8 comments

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